Digital File Prep
This semester, I have realized the importance of submitting a proper file to our printer. There are many circumstances that can slow or stop a RIP and if one file is not in the correct format, this can slow down the production of your piece possibly causing you to miss your deadline.
I would say that the most important thing I learned to do this semester was creating a folding dummy. My final project was a catalog I created for a cheesecake business. My folding dummy allowed me to see what order I needed to place my files in InDesign. Most people would layout their file in correct page order. But in order to print both sides on each sheet and to fold and staple the pages in the correct order, I had to rearrange my layout.
I also learned that it is important to have a standard check list. Each type of file should have a set resolution, color mode and to check for other elements that may cause an issue with the printer. By checking each file after it's creation, you can be sure that your files will be properly submitted.
It is also important to remember that each file you submit could have different specs. There are no standard sizes. It is extremely important to communicate with the business you are submitting your files to. It is up to the designer to meet their standards, not our own.
As a designer, it is hard to visualize the processes that take place after your job is done. We can't just assume that our files are perfect and as hard as it may be to admit, most issues during printing come from the designer. If the designer takes the time to check the file and submit it properly to the printer, everyone's deadline will be met, meaning happy customers and more business.
