How about a little history lesson since this is the "back to school" season.... I love logos and branding, so here's a brief story about how the Nike logo came to be. Who would have thought a little check mark would become such a world-wide sensation!
http://stocklogos.com/topic/nike-logo-40-years-old
Friday, August 19, 2011
Thursday, August 18, 2011
And the winner is......
Thank you all for your input. I chose logo #1. I am happy with this logo for it's professional feel. I've also created a second style for the logo to use for watermarks and a header for my blog.
Sunday, August 7, 2011
New Logo
After much consideration, I have decided that although I have no aspirations of owning my own design business, I still need to create a label for myself to attach to my work.
This was a huge project for me. Oddly enough, it is so much easier to develop an identity for someone else than it is for yourself. I had to dig deep in the recesses of my brain to create my label. Some people may think that a name or initials will suffice as a logo, but this is far beyond the truth. If your logo doesn't have flare then you might as well start filing for unemployment now. Especially if you're a graphic designer.
My mother (an artist as well) convinced me long ago that "simple is elegant". (Mom, if you are reading my blog in heaven...I WAS LISTENING TO YOU! hahaha ;) ) Obviously, a huge flashy logo was obviously not the choice for me. Honoring her advice, I chose an "elegant" font for the graphic and a "simple" font for my name. I also wanted to pick a color that I would like to look at, so I chose green and brown, and green and black which are my favorite combinations. Green being my favorite color of course. I decided to include my name as well as a graphic to attach it to a design I created, selling myself in a way. Another key factor was to design something that would shrink and enlarge well. Who knows what size I will need to stretch my logo or how small I will need it. And then the last factor in my design was amount of color. I wanted to limit my color for budget purposes. Each color I incorporate would mean more money. But lack of color wouldn't be as eye catching to potential clients.
I created eight different looks to choose from. I'm having a hard time deciding which is my favorite. Currently, my top 4 would be number 1, 3, 4 & 7. I'm proud to announce that my super intelligent 6 year old daughter chose the colors and styles for number 7 & 8. She gets excited when I'm working and likes to give her input. I can't say I'll be too disappointed if she follows in my footsteps. *big dopey grin on my face*.
I hope you enjoy these designs and feel free to vote on your favorite or offer any suggestions.
This was a huge project for me. Oddly enough, it is so much easier to develop an identity for someone else than it is for yourself. I had to dig deep in the recesses of my brain to create my label. Some people may think that a name or initials will suffice as a logo, but this is far beyond the truth. If your logo doesn't have flare then you might as well start filing for unemployment now. Especially if you're a graphic designer.
My mother (an artist as well) convinced me long ago that "simple is elegant". (Mom, if you are reading my blog in heaven...I WAS LISTENING TO YOU! hahaha ;) ) Obviously, a huge flashy logo was obviously not the choice for me. Honoring her advice, I chose an "elegant" font for the graphic and a "simple" font for my name. I also wanted to pick a color that I would like to look at, so I chose green and brown, and green and black which are my favorite combinations. Green being my favorite color of course. I decided to include my name as well as a graphic to attach it to a design I created, selling myself in a way. Another key factor was to design something that would shrink and enlarge well. Who knows what size I will need to stretch my logo or how small I will need it. And then the last factor in my design was amount of color. I wanted to limit my color for budget purposes. Each color I incorporate would mean more money. But lack of color wouldn't be as eye catching to potential clients.
I created eight different looks to choose from. I'm having a hard time deciding which is my favorite. Currently, my top 4 would be number 1, 3, 4 & 7. I'm proud to announce that my super intelligent 6 year old daughter chose the colors and styles for number 7 & 8. She gets excited when I'm working and likes to give her input. I can't say I'll be too disappointed if she follows in my footsteps. *big dopey grin on my face*.
I hope you enjoy these designs and feel free to vote on your favorite or offer any suggestions.
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