Friday, February 25, 2011

Postcards

Postcards

The postcards are 6" x 4.25" with .125" bleeds.
The photo is an iStock photo and was downloaded from the school's server from the Elements to Copy folder. I have permission to use this photo.
 CMYK 300dpi
Duotone 300dpi Black and Pantone 360 C

Grayscale


COB (Crop Out Background)
This element was achieved by creating a path around the desired object with the pen tool, creating a clipping path and saving the file as an eps. When importing the file into InDesign, the background disappears.


Notepad Final Design

Self Promotional Notepad

5"x7" Notepad - .25" margins - without bleed - 50 pages - chip board back

The self promotional notepad could be described as a "business card on steroids". It provides so much more to it's audience than a 2"x3.5" card. Not only does it have the name of the person or business and contact information, but it also displays the design talents of that individual, allows the designer to creatively mention his or her talents, while allowing their audience to make personal notes about the individual at the point of contact.
The purpose for the self promotional notepad is to present a unique piece displaying my skills and talents to potential employers at career fairs or job interviews, while also providing them with my contact information.
The Target Audience is the potential employers.
The Call to Action is giving the employers the ability to contact me when and if desired.

The logo and dot pattern was used to continue with my branding theme. The dot pattern is an element I created in Illustrator. The logo is my personal design promoting my design skills. I placed the logo as a footer to challenge the "standard" notepad designs. As a header, I used an anagram of my name to describe my talents to the potential employers.

I have also implemented a QR Code (Quick Response Code) to add a new element to my notepad and proving that I have the knowledge to use this new technology.

The cost of 1 notepad with the above specs will cost $3.25 to create
The cost of 50 notepads with the above specs will cost $1.07 per pad to create

The proper way to submit this file to the printer is by packaging the file in InDesign. This will include the document fonts, links and crop marks.

Crista Cunningham Designs Logo and Dot Pattern by Crista Cunningham
QR Code was generated by Kaywa.com

Notepad Rough

Notepad Thumbs





Thursday, February 24, 2011

ADDY Awards!

Earlier this year,  I was selected to receive an award at the ADDY Awards! It was an awesome honor to be chosen along with the other very talented artists in our industry. I submitted my split face gorilla typographic illustration in the student category and came home with the silver award! The awards were held on February 19th at the Holiday Inn in Joplin, Mo. As a graphic artist, it was a wonderful feeling to sit amongst people with the same interests and passions as me.

Wednesday, February 9, 2011

Welcome!

Welcome to my blog! I hope you enjoy viewing my artwork as much as I enjoyed creating it. ~Crista