Publication Ad
This project is our publication ad assignment. We will be creating an advertisement based on the real specifications from a popular magazine. Our assignment was to search for the specs and build a full page, 4 color ad with a full bleed. I chose to make an ad for a friend of mine that owns a bakery. She has never had a logo designed for her business, so I thought we both could benefit from this project. I also plan to use the elements in this advertisement in my final project.
The ad specs for Woman's Day magazine can be found by going to their website http://www.womansday.com/.
My Call to Action for this piece is for the readers of Womans Day magazine to scan the Microsoft Tag to take them to the website.
The target audience would be women, ages 18+, and restaurant owners or managers wanting to purchase cheesecake to supply in their restaurants.
Here are some logo ideas submitted to the business owner.
The "chef hat" and "The Cheesecake Lady" logo was my design.
After communicating with the business owner, she mentioned that she wanted an apron instead of a hat behind the logo. After sketching several different aprons, I couldn't seem to find one that didn't look awkward with the text without changing the entire look of the logo. After searching for different apron vectors on several different stock image sites, I noticed a trend. In most all of the images, there was a woman wearing an apron holding some kind of dessert. That quickly changed my view of how the logo should look. Since she is, after all, "The Cheesecake Lady", I saw no harm in sketching a lady holding cheesecake.The head of the lady is an element from istockphoto.com (I have permission to use this element) and the apron and cheesecake are my designs. I played with several different versions of this theme and once again, submitted them to the business owner. With great enthusiasm, she chose design number 5. This logo is an excellent choice because it will fit well on most substrates, since letterhead, business cards and packaging have square corners. There won't be much need to resize the image to force it to fit in any design.
Final
"The Cheesecake Lady" logo - created by Crista Cunningham Designs
Floral Ornaments submitted by The Cheesecake Lady
Striped background - created by Crista Cunningham Designs
Cheesecake Photo - The Cheesecake Lady
Facebook Logo - facebook.com
Microsoft Tag generated at tag.microsoft.com
No comments:
Post a Comment